Análise substancial da estrutura e estratégia de marketing: o caso Datamed

Abstract

The structures of marketing and communications have gone through profound changes, taken just before as support areas, have now become part of corporate strategy. The areas of communications and marketing support an immense diversity of roles, goals and objectives. The multilinearity, the separation of functions and the need to attendance different publics require a comprehensive knowledge on multiplesubjects. The organizational structure and strategy used by the corporations reflect the formatting of communication and marketing and how these tools are used. Observe that in any segment, the structures of communication and marketing now represents a strategic role, taking care of the main asset of the organizations, the brand and reputation.Companies are living organizations, with their organizational structures, be they structured or not and people within them that give life to the brand, that make the business happen. It is natural that conflicts are constants, and today more than ever to ensure profitability to the business, pass through sustainability, ethics and transparency.Maintaining profitability marketing pass through communication and how and when to communicate and to communicate are responsibilities of all managers