Disseminação da informação nas redes sociais das bibliotecas multiníveis do IFRJ: recomendações baseadas em revisão sistemática da literatura e no mapeamento de práticas

Abstract

This research investigates the dissemination of information through social media in the multi-level libraries of the Federal Institute of Rio de Janeiro (IFRJ). The absence of clear guidelines to orient content according to the different levels of education motivated the development of this study. The research problem lies in the lack of specific recommendations for information sharing on the social media platforms of IFRJ libraries, considering their multiple teaching modalities. The justification is based on three dimensions: personal, social, and scientific. On a personal level, the researcher's experience in the field is emphasized; on a social level, the importance of librarians' role in mediating information is highlighted; and on a scientific level, the theoretical and practical contribution of the research on the strategic use of social media in this institutional context is underlined. The general objective of this study is to propose recommendations for the dissemination of information via social media in the IFRJ libraries. To achieve this goal, the following specific objectives were established: to map the profiles of information professionals working in the IFRJ libraries, in order to understand the competencies and relevant characteristics for sharing information on social media; to incorporate the recommendations identified in a Systematic Literature Review (SLR) on social media sharing in libraries, establishing a solid research foundation; to identify gaps related to recommendations for social media sharing in libraries through the SLR; and to guide IFRJ library professionals in social media content sharing, based on the identified recommendations and gaps. This study assumes that librarians' competence in social media, when associated with the strategic use of digital platforms, positively impacts information mediation, academic performance, and communication with the institution’s various audiences. The SLR is grounded in identifying guidelines and best practices for the use of social media in libraries, with a focus on information dissemination. The theoretical-methodological foundations explore the interfaces between Information Science, social media, information mediation, and informational literacy. The adopted methodology combines qualitative and quantitative approaches, structured in four phases: conducting the SLR; administering online questionnaires to IFRJ librarians; analyzing the content shared on the libraries' Facebook and Instagram pages; and integrating the collected data and developing practical guidelines. The results reveal categories, patterns, and challenges in the digital communication of the libraries, which were systematized into recommendations that guide the production and organization of informational content. These guidelines aim to strengthen the digital presence of the libraries, promoting greater user engagement and enhancing their social relevance. The research concludes that the use of social media by IFRJ libraries is a promising practice, but still in the process of consolidation. To fully realize this potential, strategic planning, institutional alignment, and technical training of professionals are necessary. As a future development, the expansion of the study to other institutions and the inclusion of user perceptions is proposed, with the aim of improving the dialogue between the library and the community in the digital environment.