Repositórios como ferramenta estratégica para a comunicação institucional nas universidades: revisão de literatura

Abstract

Sharing information is a characteristic that has accompanied humanity since the beginning of its existence, being an essential factor for the members of a group to enjoy the benefits and techniques discovered by members of the group, and the cave paintings were considered as the first registered form of communication. Through the invention of the press by Johannes Gutenberg, which resulted in the consequent increase in the production of printed materials, the need arose to organize all this information, so that it could be found efficiently, and the need for means for it to be shared. Initially the communication was made through letters, books, printed materials and reports. Due to the emergence of the computer and the world wide web, as possibilities for sharing, they acquired infinite possibilities, for example, the emergence and evolution of institutional repositories. The repositories consist of an electronic system that stores the intellectual production of a given knowledge production center, such as universities and research centers. Its importance stands out among the media, as it expands access to research results, guarantees production quality control, in addition to functioning as a possible indicator of the institution's potential and quality, demonstrating the scientific, social and economic nature of the institution. organization. This research constitutes a literature review in order to understand how the repositories work as a strategic tool for institutional communication in universities, covering articles and works published since 2000. In this effort, physical and digital sources from academic institutions were researched. This final paper provides information about the means of storage and transmission of information, seeking to strategically influence the communication of universities.