Enhancing strategic roadmapping through the integration of topic modeling and generative AI

dc.creatorAndré Magalhães Gomes
dc.date.accessioned2025-07-14T16:52:03Z
dc.date.accessioned2025-09-09T01:00:08Z
dc.date.available2025-07-14T16:52:03Z
dc.date.issued2025-05-28
dc.description.sponsorshipCNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico
dc.identifier.urihttps://hdl.handle.net/1843/83547
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.rightsAcesso Aberto
dc.subjectInteligência artificial
dc.subjectProcessamento da linguagem natural (Computação)
dc.subjectAdministração
dc.subject.otherStrategic Roadmapping
dc.subject.otherNatural Language Processing
dc.subject.otherLarge Language Models
dc.subject.otherNeural Topic Modeling
dc.subject.otherRetrieval Augmented Generation
dc.subject.otherGenerative AI
dc.titleEnhancing strategic roadmapping through the integration of topic modeling and generative AI
dc.typeTese de doutorado
local.contributor.advisor-co1Maicon Gouvea de Oliveira
local.contributor.advisor1Jonathan Simões Freitas
local.contributor.advisor1Latteshttp://lattes.cnpq.br/5394006847919001
local.contributor.referee1Robert Phaal
local.contributor.referee1Youngjung Geum
local.contributor.referee1Tiago Alves Schieber de Jesus
local.contributor.referee1Leydiana de Sousa Pereira
local.creator.Latteshttp://lattes.cnpq.br/4226121165174499
local.description.resumoContemporary strategic roadmapping practices are increasingly influenced by digitalization and artificial intelligence (AI), yet integrating advanced AI techniques into roadmapping processes remains limited. This thesis investigates how AI-augmented approaches, particularly neural topic modeling and generative AI, can enhance strategic roadmapping. The research begins with a comprehensive systematic review of literature dating back to the early 1980s, using bibliometrics and topic modeling to catalog the evolution of AI applications in roadmapping, revealing significant methodological advancements but also significant gaps in practical implementation. Addressing this research-practice gap, we developed and evaluated an innovative artifact that combines neural topic modeling with generative AI through Retrieval Augmented Generation (RAG) to extract strategically relevant insights for the pre-population phase of roadmapping while ensuring reliability through explicit grounding in source documents. The artifact evolved through two distinct applications: first, an initial proof-of-concept in the AgeTech domain that utilized BERTopic for clustering and topic labeling, demonstrating feasibility with 44% of final roadmap topics derived from quantitative analysis; second, an enhanced implementation incorporating RAG capabilities to produce topic-based reports with supporting scientific references. This refined artifact was applied in AgeTech and validated across eight live case studies, demonstrating how AI-generated topics can effectively augment the market, product, and technology layers of strategic roadmaps in real-world settings. Expert evaluations confirmed high reliability (98.7% of topics deemed reliable) and strategic relevance across different roadmapping contexts. The results demonstrate how AI-augmented roadmapping can enhance strategic foresight while maintaining the visual and collaborative strengths that make traditional roadmapping effective, enabling organizations to develop more comprehensive, evidence-based strategic roadmaps.
local.identifier.orcidhttps://orcid.org/0000-0002-2087-2071
local.publisher.countryBrasil
local.publisher.departmentFACE - FACULDADE DE CIENCIAS ECONOMICAS
local.publisher.initialsUFMG
local.publisher.programPrograma de Pós-Graduação em Administração

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