Cessação do tabagismo: o impacto das imagens de propagandas nos maços de cigarro

Abstract

Smoking is a major preventable cause of premature death and disability worldwide. Helping smokers to quit smoking is one of the most cost-effective interventions available in clinical practice. Thus promote smoking cessation should be top priority in all countries and for all health professionals. Since 2003 Brazil implemented a policy that mandates the presence of images on cigarette packs, showing most of the problems that smoking can cause. Was outlined as a goal of the study is to analyze the articles that describe the impact of advertising images on cigarette packs that contribute to smoking cessation. This is a study of Integrative Review. Initially there was a search and 7 articles were available in selected databases Bireme, Lilacs and SciELO, in Portuguese, which treat the subject proposal and that were published in the last 10 years (2003-2012). The data that emerged from the survey were analyzed and included in the review who met the study objective. The results of this study allow us to conclude that the authors still contradict, and that there is an opinion about the real impact that the images bring to smoking cessation. Based on the studies we conclude that further studies will be needed and get more knowledge about how to use public policies to improve assistance to tobacco users and promote quality of life for the population.