Showrunner , versão brasileira : a construção da função do showrunner a partir da chegada das plataformas de streaming no Brasil

Abstract

This dissertation explores the construction and development of Brazilian showrunners in the production of fictional television series in the country, particularly following the arrival of streaming platforms and the beginning of their original Brazilian productions. As a starting point for this investigation, research into the market was conducted to identify professionals who could be considered showrunners in Brazil. Based on interviews with eight out of ten creators and showrunners of fiction series identified, the study seeks to answer whether showrunners truly exist in the national market, how they operate, and how the role has developed in Brazil compared to the market where it originated—the United States. It also addresses issues related to the creation, development, and production of serialized contemporary fiction content. Thus, through the study of a phenomenon in motion, this analysis also aims to document audiovisual production processes occurring in the practical field, the impact of streaming platforms operating in the country, the adaptations and concerns of audiovisual professionals—especially screenwriters—in relation to the current market context, and the necessary paths toward implementing more equitable audiovisual olicies between professionals, independent Brazilian production companies, and platforms.