Canais de distribuição como fator de competitividade

Abstract

Logistics has the purpose to manage strategically the acquisition, transport and storage of raw materials and finished products according to the flow of information correlated and business needs, contributing significantly to the optimization of marketing channels. Before this study aims to identify the main methodologies used in various branches of companies of activity, demonstrating the importance of distribution channels and increasing business competitiveness. The methodology was divided in two phases, where the first was performed a literature search based on the analysis of fourteen case studies, and second, a unique approach in a summary table with the illustration of the methodologies used and the areas of activity of each company. The results of the study indicated that the methodologies used and their distribution channels, when designed and maintained as strategic, can reduce the costs of delivering the final product, and improve consumer satisfaction.