A "escola fora a escola": o mercado de serviços paraescolares na cidade de Belo Horizonte (MG)

Abstract

This article addresses the market for paraschoolservices in Belo Horizonte (MG), a phenomenon that has been spreading more and more in contemporary societies. More specifically, it is about examining the variations in the offer of companies specialized in educational activities outside the school. For this, two procedures were carried out: the first, a mapping of the market and the types of undertakings existing in the city; the second, the selection, characterization and analysis -based on information obtained from websites and social networks of three companies that represent the main variations found. The results showed the plurality of this market that is established outside the walls of the formal school, both with regard to the way companies operate and with regard to the educational strategies of the families that use these services.