Instituição privada e o turismo histórico-cultural: a visão e a gestão de destinos turísticos

Abstract

Historical-cultural tourism deals with the relationship between tourist contact with artistic and architectural heritage as well as traditional festivals and contemporary art. When carrying out a bibliometric survey it was observed that Brazilian studies on the subject are still scarce. At the global level these address the issue of specific destinations not on the management of this type of tourism. Considering the above, the present work aimed to understand the vision of a private institution on historical-cultural tourism and also how it promotes this type of tourism. The company chosen was SESC-MG, a private institution maintained by businessmen from the state of Minas Gerais. The applied methodology was the case study, made possible through an in-depth interview conducted with the Manager of Social Tourism of Minas Gerais and followed by an analysis of the contents of this one. The results point out the potential of the tourist destinations of Minas Gerais, however these are underutilized, lacking in incentives. The internet has been predominant in the promotion of this type of tourism, as well as the deep knowledge about the consumers for the management of the process.