A bottom-up strategic roadmapping approach for multilevel integration and communication

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dc.creatorJonathan Simões Freitas
dc.creatorMaicon Gouvêa de Oliveira
dc.creatorRaoni Barros Bagno
dc.creatorLeonel Del Rey de Melo Filho
dc.creatorLin Chih Cheng
dc.date.accessioned2025-06-26T16:20:34Z
dc.date.accessioned2025-09-08T22:55:14Z
dc.date.available2025-06-26T16:20:34Z
dc.date.issued2020
dc.identifier.doi10.1109/TEM.2020.3037189
dc.identifier.issn1558-0040
dc.identifier.urihttps://hdl.handle.net/1843/83165
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofIEEE Transactions on Engineering Management
dc.rightsAcesso Restrito
dc.subjectPlanejamento estratégico
dc.subjectAdministração de empresas
dc.subject.otherCommunication
dc.subject.otherOrganizational integration
dc.subject.otherRoadmapping
dc.subject.otherStrategic planning
dc.titleA bottom-up strategic roadmapping approach for multilevel integration and communication
dc.typeArtigo de periódico
local.citation.epage93
local.citation.issue1
local.citation.spage81
local.citation.volume69
local.description.resumoStrategic roadmapping commonly zooms in from a landscape to a landmark phase, following a top-down logic and delivering results oriented to top management levels. Based on a six-month action research project in an automotive manufacturer, we present an integrated multilevel roadmapping approach that develops a single architecture and single scope roadmap, but that organizes its information according to three levels of analysis: macro, meso, and micro. These interconnected levels are designed to deliver the specific information granularity requested by top, middle, and low-level managers. A new bottom-up approach is followed for the interconnected roadmap development, zooming out from detailed (micro) layers to a strategic (macro) landscape. Results indicate superior internal consistency, sense of ownership, communication, and integration among all levels and functions involved, as well as rich strategic insights. We discuss how the specificities of this article contribute to the current knowledge and why it is especially valuable for established firms of traditional sectors, such as the automotive industry.
local.publisher.countryBrasil
local.publisher.departmentENG - DEPARTAMENTO DE ENGENHARIA PRODUÇÃO
local.publisher.departmentFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVAS
local.publisher.initialsUFMG

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