A importância do professor da sala de musculação: a visão do cliente como estratégia de Marketing de Relacionamento

Abstract

This dissertation has as its objective to identify the way that the student of the gym notices the teacher that assists him/her. Thus helping company management and Physical Education professionals to diagnose the problems that drive a student to stop going to the gym, before that happens. Using a questionnaire, developed for this work, it was observed that rarely the students complain about the items that upset him/her in the academy, and when they do, it is through comments with other students or informally with the teacher. This shows the importance of a relationship pattern with the customers, that really works; so that the expectations are assisted or overcome. To develop a faithful customer, it is necessary more than to just supply an appropriate structure for his/her practice of physical activity, it is necessary to enchant him/her; through an efficient and differentiated service; a satisfied customer speaks well of the company for the family, friends and neighbors. At the same time studies show the importance of the practice of regular physical activity, many students don't stay active for a long time. It is up to the gym, especially to the teacher, to develop a motivating and influencing role so that the student / gym relationship becomes more durable.