Análise do potencial das imagens em parques urbanos para a divulgação científica: um estudo em Belo Horizonte

Abstract

This thesis explores the role of scientific images in urban parks as mediators of knowledge between science and society, emphasizing their potential as visual tools for democratizing access to scientific information. The research addresses a significant gap in the literature: the lack of studies examining how scientific images are systematically organized, represented, and made available in urban parks. A literature review substantiated this gap, revealing the absence of systematic frameworks or in-depth academic analyses regarding the use of public spaces such as urban parks for science communication. The study aims to investigate how scientific images are represented and disseminated in urban parks, evaluating these spaces through the lens of established principles and practices in science communication. Specific objectives include analyzing theoretical concepts related to communication and science dissemination, mapping current initiatives involving scientific images, assessing their integration with explanatory textual elements, and proposing actionable recommendations to enhance their effectiveness. The theoretical framework draws on foundational concepts of science communication, with a particular focus on scientific images as instruments for conveying complex ideas in an accessible manner. The study also portrays urban parks as hybrid spaces that offer unique opportunities for facilitating scientific engagement and knowledge dissemination to diverse audiences. Methodologically, the research adopts a qualitative and applied approach, employing non-participant observation conducted across eight urban parks in Belo Horizonte. Complementary documental analysis further enriched the empirical findings, allowing for a comprehensive evaluation of the use, organization, and presentation of scientific images in these spaces. Key criteria assessed include clarity, accessibility, and alignment with best practices in science communication. The findings reveal that, while urban parks hold substantial potential for science communication, the use of scientific images in these contexts is sporadic and often fails to meet the standards required for effective public engagement. Common shortcomings include insufficient integration of textual explanations and a lack of strategic planning in the presentation of visual content. However, the study also identified examples of promising practices that can serve as models for future initiatives. In conclusion, this research underscores the strategic role of urban parks as spaces for science communication and proposes guidelines for improving the use of scientific images in these settings. These include better integration of text and visuals, the incorporation of interactive technologies, and the establishment of collaborative partnerships between park managers and scientific institutions. Future research could further explore the impact of such practices on public engagement and scientific literacy.