Negros e negras na publicidade televisiva: na ótica das educadoras negras da rede municipal de educação de Belo Horizonte

Abstract

The research aimed to investigate whether black educators in the municipal Belo Horizonte use the media as a reference for understanding the social representation of blacks. Specifically check if these teachers had a critical look at television advertising with the presence of blacks. We have as a reference and the myth of racial democracy and racial and social disadvantages which pass by black men and women in Brazil. Two focus groups were conducted with 14 educators who spoke about black racist situations in his personal life, the importance of media education in school and discussed the video presentation of four advertisements that use black / os. The data analysis was supported in socio-historical perspective, which considers the meaning of speech as the unity ofthought and language constituted in social and historical process. We conclude that all educators have gone through similar processes with regard to situations of racism, both in childhood as students, as in everyday life and especially as black educators.