Comunicação política nas redes sociais : a utilização do Facebook por Dilma Rousseff e Eduardo Cunha

Abstract

This research looks at how President Dilma Rousseff and President of the Chamber of Deputies Eduardo Cunha appropriate the social network Facebook and the possibilities for interaction and deliberativeness arising. The objective is to identify the pattern of use over a period out of season, since most studies reporting policy in social networks focus on polling periods. To this end, we resort to a literature review of political communication concepts, their strategic use, the use of the Internet and social networks and the concepts of deliberative democracy. The empirical analysis is to cut the period of crisis experienced by the country in 2015 and the antagonism between the Federal Executive and the House of Representatives. To answer the questions posed, we proceeded to a quantitative and qualitative content analysis of the threads of fanpages of the two political actors.