Epistemologia da competitividade e a sugestão de um novo conceito

Abstract

This study conducts a historical of the main concepts of competitiveness in the area of administration, beginning with the studies of the firm until the early concepts and terms established. For this purpose, a theoretical qualitative research was conducted using, as a means of collection of data, the bibliographic research, restricted to books and academic papers of the main authors of the area. Data were analyzed, summarized and categorized, trying to understand the logic composition of the definition that we want to achieve. At the end, we suggest the creation of a new concept for: "Competitive Strategy" and "Competitiveness", by means of the agglutination of terms and definitions taken from the leading authors in the field, through constructs observed in the historical that was done. The contribution of this work is to demonstrate that the theory ever published about the subject can be complementary in building a comprehensive concept to guide future research and organizational decisions.