O desafio da comunicação nos museus universitários

Abstract

New ways of conceiving communication challenge university museums to break with the hierarchical model, which presupposes a lack of information from the visitor, in fa-vor of multi-referenced communication, in which new actors and narratives emerge in the museum scene. The article analyzes the nature of collection within universities, the musealisation and the communication moda-lities of this heritage, and the alternatives that emphasize the democratization of museums' relations with the public: the exhibitions of controversies and the dynamics of knowledge production, include collaborative and nego-tiation processes, and the use of information technologies as a tool to expand audiences and the formation of networks of researchers and collections.