Os memes contra a phoné: imagem, conservadorismo e dessubjetivação na política contemporânea brasileira

Abstract

The memes,a typical phenomenon of cyberculture, increasingly occupy the virtual spaces of discussion and, with this, have assumed a peculiar relevance in contemporary politics. In view of this new kind of communication, we sought to reflect in this article on what would be the meme's place, particularly the political meme, in Saussurre's modern semiology, questioning if it could be understood as a sign. We also seek to reflect on the functioning of this type of communication from the dispositive's perspective, according to the theories of Foucault and Agamben, bringing, whenever possible, examples of political memes disseminated in recent Brazilian political processes. Finally, in the way of conclusion, we return to the question that gives title to this article –memes versus phoné–, indicating the locus of articulated voice in the field of political action, and how it becomes problematic in the face of memetic communication.