Potencialidades do cinema de animação como meio de comunicação

Abstract

Communication of information systems, being that of engineering or other areas, has a significant impact on viewers' understanding of the content. This research presents a bibliographic investigation as the impact of animation as a communication medium. The examples are presented in the propagation videos of the research project “Sistema Transcolar Rural'', developed in UFMG Engineering School. The animated content has the goal of translating the technical information generated by the projects that are freely available on the respective digital platforms for different types of groups. This research encompasses aesthetic and educational values, analyzing correlated works, and seeking to investigate the relevance of the animation medium as a content spreader and accessibility provider. Increases the project's visibility and communication with the users from the public power.