Atratividade de destino turístico: a percepção dos atores locais de Ouro Preto, MG, Brasil

Abstract

Tourism marketing is still a theme which faces difficulties to stablish solid theoretical basis, given the complexity of the tourism amalgam. The touristic attractions and infrastructure‑related elements of a tourist location are mentioned in the literature as important for attracting visitors. However, the elements perceived by actors of a touristic destination remain unknown. Therefore, the objective of this paper was to identify the main elements of attractiveness perceived by stakeholders of an historical destination. Through a qualitative approach the research is based on in‑depth interviews with local stakeholders from Ouro Preto, Minas Gerais, Brazil. The study showed that the perception of attractiveness of local actors covers the historical and cultural distinct attractions and problems such as lack of service innovation and professionalism. It also points solutions such as the exploitation of potential attractions and product differentiation towards competitors.