Quem conta um conto aumenta um ponto : uma análise das redes textuais no canal de divulgação científica Ponto em Comum

Abstract

This study investigates the relationship between storytelling and scientific dissemination in YouTube videos. Our interest is to nderstand how the concept of storytelling could be appropriated by scientific dissemination channels to enhance their videos and make them more captivating. In this sense, we set out to analyze scientific dissemination videos that propose storytelling, trying to comprehend how these videos are constructed and how this concept influences them at the verbal, visual, auditory, and performative levels. To achieve this, in our methodological approach, we adopted several theoretical concepts as operative concepts to guide our analysis. Inspired by Busato (2006) and Matos and Sorsy (2007), we identified the characteristics of the performance and discourse of a storyteller and related them to Zumthor's (2007) concept of performance, especially in how it manifests in the vocalization and physicality of the storyteller. Goffman (1975) and Schechner (2006) provided the foundation for observing the social representations of the storyteller/presenter, based on the concept of facade.Building on Schafer (2001), we analyzed the soundscapes of the videos, seeking to understand how sounds constitute elements of meaning in them. We also examined some aspects of the platform, such as titles, thumbnails, and video comments, aiming to understand the meanings they evoke and bring into discussion. These concepts were approached from the perspective of Abril's (2007) textual network, understanding that each of these aspects relates, complements, and constitutes the textual networks of these videos. Our object of analysis was the Brazilian channel "Ponto em Comum," which is part of Science Vlogs Brasil and is currently one of the largest science dissemination channels in the Northeast region. In total, we analyzed four videos from the thematic playlist "Sustainability" and found that the concept of storytelling influences all textual levels of the videos, aiming to transport the audience to a place of experience and memory. We also noted that despite all the videos having storytelling as a backdrop, those incorporating a more robust emotional and narrative approach, featuring identifiable characters with whom the audience can personally relate, exhibit superior performance compared to other channel videos. Therefore, the emotional approach appears to be a much more relevant influencing factor for the popularity of the channel's videos than the quantity of technical editing and production resources.