Digital food environment during the covid-19 pandemic in brazil: an analysis of marketing strategies in a food delivery app

Página do item simplificado
dc.creatorPaula Martins Horta
dc.creatorLarissa Loures Mendes
dc.creatorJuliana de Paula Matos
dc.date.accessioned2024-03-27T19:57:52Z
dc.date.accessioned2025-09-08T23:45:46Z
dc.date.available2024-03-27T19:57:52Z
dc.date.issued2020-11-19
dc.format.mimetypepdf
dc.identifier.doi10.1017/s0007114520004560
dc.identifier.issn1475-2662
dc.identifier.urihttps://hdl.handle.net/1843/66673
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofBritish Journal of Nutrition
dc.rightsAcesso Aberto
dc.subjectCOVID-19
dc.subjectAlimentação no Contexto Urbano
dc.subjectAlimento Processado
dc.subjectMarketing
dc.titleDigital food environment during the covid-19 pandemic in brazil: an analysis of marketing strategies in a food delivery app
dc.typeArtigo de periódico
local.citation.epage772
local.citation.issue5
local.citation.spage767
local.citation.volume126
local.description.resumoOnline food delivery (OFD) platforms guarantee access to food during the coronavirus disease 2019 (COVID-19) pandemic when commercial food establishments are closed and access to food retail is controlled. The present study aimed to describe the advertisements published in an OFD platform in Brazilian capitals, during the 13th and 14th weeks of the pandemic. Data collection occurred on 1 d of the week and 1 d of the weekend and during lunch and dinner time. A random sample of 25 % of the advertisements (n 1754) published in this period was classified in accordance with the presence of food groups and to the use of marketing strategies. Sandwiches, ultra-processed beverages, traditional meals or pasta were the most common food groups shown in the advertisements. Free delivery prevailed in advertisements of ice cream, candies or salty packages snacks and pizza (P < 0·01). Combos were more frequently shown in the advertising of natural juices or smoothies, ultra-processed beverages, sandwiches and pizzas (P < 0·01). Messages about healthiness were more seen among natural juices or smoothies, vegetables and traditional meals and pasta advertisements (P < 0·01) and less seen in sandwiches (P = 0·02) and pizza advertisements (P < 0·01). Economy messages were rare in advertisements of traditional meals or pasta (P < 0·01) and more common in ultra-processed beverages (P = 0·03) and ice cream, candies or salty packages snacks (P < 0·01) advertisements. The OFD platform promoted unhealthy eating during the COVID-19 pandemic in Brazil due to the expressive presence of unhealthy foods advertising.
local.publisher.countryBrasil
local.publisher.departmentENF - DEPARTAMENTO DE NUTRIÇÃO
local.publisher.initialsUFMG
local.url.externahttps://www.cambridge.org/core/journals/british-journal-of-nutrition/article/digital-food-environment-during-the-coronavirus-disease-2019-covid19-pandemic-in-brazil-an-analysis-of-food-advertising-in-an-online-food-delivery-platform/EE02497B89FC51699753B73B65D1C702

Arquivos

Pacote original

Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
Digital food environment during the coronavirus disease 2019 -COVID-19- pandemic in Brazil- an analysis of food advertising in an online food delivery platform.pdf
Tamanho:
298.32 KB
Formato:
Adobe Portable Document Format
Baixar

Licença do pacote

Agora exibindo 1 - 1 de 1
Imagem de Miniatura
Nome:
License.txt
Tamanho:
1.99 KB
Formato:
Plain Text
Descrição:
Baixar

Coleções

Artigo de Periódico

Logo UFMG