O polo da moda em Belo Horizonte: uma análise histórica do Barro Preto

Abstract

This article aims to present a historical analysis of the fashion polo located in Barro Preto neighborhood in Belo Horizonte, the memories of people who are and were part of their daily lives. In a qualitative approach, semi-structured in- terviews were conduct with employees, managers, entrepreneurs and residents. We used the content analysis technique to understand, through narratives, the historical course of Barro Preto through the years. Before making characterized as a working-class neighborhood has undergone changes in their daily lives that impacted on their space, the relationships between subjects, in business man- agement, customer profiling, competitiveness and maintenance of what has been considered a “great polo fashion “. This article, by using the historical perspective combined with everyday life, furthers our understanding of the uniqueness that permeate the management of ordinary business underpinning polo fashion in Belo Horizonte.