Modelo conceitual de sustentabilidade cultural para patrimônios culturais da humanidade a partir da experiência da visitação

Abstract

The definition of cultural sustainability in tourism-focused cultural heritage sites remains ambiguous. This study explores how integrating cultural sustainability principles can improve the management of such sites based on visits. A fourstage conceptualmodel was developed using the Action Design Research (ADR) methodology. The initial phase involved diagnosing the problem through a compre-hensive literature review, quantitative research that evaluated the perspectives of World Cultural Heritage Sites (WCHS) managers, and a qualitative analysis of visitor comments on WCHS collected from the TripAdvisor platform. Subsequently, a conceptual model proposed in the second stage was for-mulated, which was then tested and validated during the third implementation phase. Interviews were conducted with managers and heritage experts, and aspects of cultural sustainability within cultural heritage sites were assessed using participant observation techniques. Ultimately, the study discerned the role of culture in the PCH sustainability paradigm, created a definition, and developed a conceptual model for this issue from the visitation perspective.