Redes sociais como ferramenta para a gestão do conhecimento nas organizações: uma análise do projeto Fiat Mio - um carro para chamar de seu

Abstract

This research aims to discuss the social networks as a tool of knowledge management, from the analysis of the Project Fiat Mio, where he set up a framework of knowledge management, confirming the historically innovative and with a view to the future positioning. It is shown as the Fiat comes exposing efforts being spread on innovation, is a pioneer in launching products and services geared to a higher level of interaction with consumers. It is a definition and analysis of social networks and knowledge management. Discusses the creation, dissemination and use of knowledge from the information technology tools are becoming increasingly effective against an organization. Reports the use of social networks on knowledge management when confirmed its efficiency, reduces friction transfer of knowledge mentioned as barriers in management.