Empreendedorismo social e valores percebidos: estudo de caso do Projeto Incluir

Abstract

This study identified the values ​​perceived by the stakeholders of the Include social project, through a case study. Data were collected through interviews with stakeholders and analyzed using categorical analysis. The sample was intentional and limited to three partner institutions, two volunteers and two students. Social responsibility has been the subject of numerous studies and is increasingly present in the strategies of organizations. In addition to contributing to assisted individuals, the development of social projects also generates value for partner institutions and individuals involved in voluntary work. It was concluded that among the main perceived values ​​are strengthening the sense of volunteering, encouraging networking, learning and experience in teamwork, managing an activity with few resources, a solidary worldview, publicizing the institution itself, strengthening the image institutional solidarity. This study leaves open future research, with new partners, especially for-profit companies or institutions, that may contribute to the Include Project. As a suggestion, for future work, there is an analysis of the “Include Project”, or another social enterprise, through the effectuation approach, which seeks to explain the creation of enterprises in the absence or limitation of resources.