Análise das melhores práticas de metodologias de gestão e planejamento em incorporação imobiliária

Abstract

In recent years, the real estate market has undergone changes that require flexible and adaptive management. Research in the construction sector has shown increases in project costs and deadlines, often attributed to planning failures and delays in project delivery. In response, the search for methods that facilitate, accelerate and optimize management, in addition to improving processes, has become essential to increase competitiveness in the real estate sector. These methods aim to reduce time, costs and rework, in addition to increasing predictability and assertiveness in the legalization and real estate project phases, positively impacting all subsequent stages of the production process. In this context, this study aims to identify the best management and planning practices in real estate development processes. The data collected through observations and analysis of documents from a company in Minas Gerais were correlated with theoretical concepts, resulting in critical conclusions about the practices of the company in question. After analyzing the results, some bottlenecks and challenges were identified, which were mapped before implementing the planning and control sector, with the intention of making real estate development processes more productive. The results already achieved by the construction and development company under study indicate that the inclusion of planning and management in the initial stages of the development process enabled more effective management, resulting in a competitive advantage and greater agility in the delivery of projects. Practices such as clearly defining the scope, preparing and monitoring the schedule of activities, identifying resources and stakeholders, in addition to the use of objective real-time dashboards for daily and dynamic monitoring of the schedule, proved to be essential for these results.