Redes sociais e as formas de relacionamento entre empresas e clientes: o Twitter como ferramenta estratégica auxiliar para fidelizar o público-alvo

Abstract

Twitter is a microblogging platform that was initially created as a tool for internal communication of a company. Today, leading users in Brazil, is attracting the attention of corporations who see him as a new form of communication that enables the interaction between companies and customers in an innovative format and cheap. This paper seeks to understand how it is possible that companies relate with your audience, producing relevant content and attract new followers using only 140 characters, efficiently and enjoyably