A influência do Mercosul no desenvolvimento da economia criativa no Brasil

Abstract

The purpose of this research paper is to analyze the importance of the MERCOSUR regional integration process for the development of the Creative Economy in Brazil. For this end, this article presents the concept of the creative economy, its historical origin and some facts that show its applicability, specifically, as several countries and international organizations recognize it as a viable strategy. Sequentially, this study explores the impacts of Brazil’s participation in the regional bloc as a means for developing the Brazilian creative sector, while analyzing the economic policy conducted by the regional block. In conclusion, the current stage of development of MERCOSUR contributes to the Brazilian creative economy in some important aspects, but it is necessary to advance and deepen its integration system as a way to strengthen Brazil’s partnership with other countries. There are peculiarities, which have both demand and strong competition, occurring with other countries and whose strategy of action in the creative sector is already at a more advanced stage. Due to this paper’s objectives, the analytical descriptive method was used as a means for logical reasoning and the bibliographical research review was utilized as a technique.