Proposta de plano estratégico para microempresas do setor de serviços: estudo de caso

Abstract

This paper presents an analysis on a small company of maintenance and resale of bicycle parts, called Company X, owned by Mr. Sam. This analysis was performed with techniques and tools presented in the Strategic Information Management, as interview, internal and external environment analysis and Balanced Scorecard, with the objective of collecting data, transforming them into information and knowledge to conceptualize the Company X more structured and depth, and enable identifying and proposing strategic actions for the business. We used interviews to obtain data and information about the existence of the company, its operating habits as well as their reason for running. With the outcome of the interview, we developed the analysis matrix of internal and external environment to give the knowledge of the strengths, weaknesses, opportunities and threats of business and was possible to develop a form of activities that company exercises and activities they should engage to achieve the business objectives by aligning them to the mission and vision of the company. From this information, we developed the Balanced Scorecard as a tool to spport decisions of Mr. Sam, which was proposed to monitor indicators that report to the user if the company is effectively applying their efforts in the right activities, which will take you to reach the desired level. At the end of this work a synthesis of all this analysis of the company will be presented, and containing the proposed strategic plan for Mr. Sam.