Argumentação polêmica em torno da desigualdade de gênero no contexto das eleições presidenciais brasileiras de 2018

Abstract

This paperproposes to analyze the argumentative polemic strategies in a media interaction between the candidate Jair Bolsonaro and the journalist Renata Vasconcellos.This interaction is inscribed in the context of the 2018 Brazilian presidential race. In this context of candidacies, there was an intense polarization that further fostered the propagation of political-media controversies. This study is based on the field of rhetoric and argumentation, mainly in the works of Aristotle (2013), Perelman and Tyteca (2005), Plantin (2008), Amossy (2017) and Fiorin (2015). Methodologically, the research has a bibliographic-documentary character, of a descriptive and explanatory nature, since it aims to select, cut, describe and analyze the data, based on theoretical-methodological references in the fields ofrhetoric and argumentation.The results demonstrated the functioning of the argumentative strategies of using data, retort, paradox, trick question, avoidance of the theme, direct attacks, and emotion in the speechesof both participants of the analyzed polemic interaction.