Vozes feministas on-line : o processo de politização e despolitização de três mobilizações por hashtag

Abstract

The practice of feminist activism, specifically through the use of hashtags in social media, is called hashtag feminism. The literature on the subject investigates the practice of claiming gender inequality and violence that circulates on social media platforms indexed with hashtags. Conventionally, the papers discuss how feminist movements incorporate this form of mobilization as a discursive tactic. In Brazil, feminist collectives use hashtags to increase their reach and promote the engagement of their audiences in discussions inspired by everyday facts, such as the #ChegadeFiufiu, #NãoéNão and #RoupanãoÉConvite campaigns, which are the object of study in this research. However, groups and subjects against feminism also use the same hashtags to express their opinions in an attempt to delegitimize and/or reframe feminist demands. We argue that hashtag protests can incite processes of politicization and depoliticization despolitização. This work aims to understand the processes of politicization and depoliticization of these three different mobilizations via hashtags against sexual harassment on Twitter and Instagram, considering different levels: a) personal experiences (of users and victims), b) debates in the public sphere as problems of common interest) and, finally, c) concrete proposal for institutionalization, i.e., demand/creation and legal or political norms to deal with the problem. research considers three distinct units of analysis: user, post text content and image. The results showed that the politicization that refers to the private sphere is the most expressive within the analyzed content, while the depoliticization that refers to the public sphere is more expressive within the depoliticizing processes. The findings also show that although the textual content strengthens an individualist aspect within political mobilizations, there are strong indicators that collectivization is leveraged through the use of images.