Inbound marketing: desenvovimento de um plano de negocios

Abstract

This paper aims develop a business plan for a digital marketing product that is based on the Inbound Marketing methodology, understood as the result of synergistic delivery of systematically executed services, according a specific strategy for each client. This study is qualitative, descriptive and exploratory, with collection and analysis of primary and secondary data. As a result, the work has resulted in the development of new strategies and approaches that will help the company in the challenge of providing the new Inbound Marketing product, as well as providing a better understanding of the market.