O produto turístico all inclusive na Ilha de Tenerife, Espanha: características, problematizações e desafios

Abstract

This article is the result of a research that aimed to understand the characteristics and influences of travel mode All Inclusive (AI) on the island of Tenerife, Spain. The research was guided by the following questions: How does this product is configured in Tenerife, and who are the tourists who consume it? How it is perceived by tourists? Tourists who purchase it have motivation to visit other tourist attractions in Tenerife? The methodology was based on the literature, documentary and interviews with it tourists staying in two hotels in the area, specialists in Tourism and Hospitality, and hotel workers. The results showed that the primary motivation for acquiring IT is related to affordability. Deponents alleged willingness to consume the products, benefits and variety of services offered in the project itself, which ultimately retaining tourists in the hotels, inhibiting visits to other attractions. Almost all respondents tourists (20 of 23) tourists had no intention of leaving the hotel to meet the other attractions of the region, to avoid extra expenses. For them the primary motivation for acquiring it refers to the affordable price. Respondents believe the package provides tranquility, rest, leisure, convenience and freedom. It was verified that the it package is governed primarily by the private sector, have caused a great impact on other services, equipment and tourist attractions of the region, is constantly growing and needs regulation by means of inter-sector tourism public policies minimize the effects generated by the product.