A desartificação da arte na era da interatividade computacional

Abstract

This thesis intends to discuss the relevance of fundamental concepts of Theodor Adorno's aesthetics, highlighting the analysis of established changes on the relation of art and society. In a most precise way, it intends to point out the concept of deaestheticization of art due to its key role in the contents of arts constitution, considering its consequences in the updated context of computer media interrelated with digital technologies applied in varied sociocultural environments. The essence of argument observes the production processes, reception and commodification of mass media culture, based on a Modernitys concept imported from the hegemonical economic centers and merely supported on the use of technological industrial devices. Takes into account the Adornos critical method, it is understood that the tension amongst art and society is the appropriate locus to this approach, in view of the inherent links between technological apparatus and commodities conducted by the precedence of the media resources in relation to the purposes, given also that the determinate negation of the current circumstances can be jointed as a proposal for its understanding.It is intended to demonstrate that beyond the obvious importance of technology for today, it is imperative to adopt new models of relationships concerning to society and technology, starting up from a necessarily social thinking on both the occurrences and the culture. In other words, it means that the technological development, as a medium, does not itself account for creating new relational forms amongst subject and object and that just critical thinking can contribute to the individuals emancipations process in a more realistic and social perspective.