Estratégia, combinação e reticências

Abstract

This paper aims to theoretically discussaspects of Strategy as a process and as a social practice. Thus, it consists of a theoretical essay that characterizes both research emphases and points out possibilities of combination between these traditions. In this context, it provides a critical view that approximate the micro approach of Strategy as practice to a sociological analysis, while Strategy as a process is considered to be associated with management practices in administration and its ideas centered on organizational performance. Thus, thework, despite reviewing recent international proposals for dialogue between these traditions, eventually highlights the possible incommensurability of direct combination of these approaches, due to the different values and beliefs underlying market or societal approaches as the primary context of organizations.