O uso da informação estratégica para o segmento de concessionárias de veículos

Abstract

The strategic quality information is shown as essential for organizations that contributes to the identification of challenges and opportunities risks. This research aimed to evaluate the quality of information, identifying aspects of information management that influenced from acase study in Carbel Group, which operates in the utilities of Belo Horizonte, Minas Gerais, which allowed the construction and implementation of a model for assessing the quality of strategic information. The study was based on the approaches to the F & I project that means a new concept to sell accessories with revision prepaid insurance and extended. The theoretical conceptual model of the research establishes that the evaluation of the quality of strategic information about the project involves the classification, evaluation of information and the identification of aspects that impact the quality by analyzing the information management process. Identified that strategic information in the context studied, consists of information requested, formal, indoor and treated. The methodological procedures usedaccredit positive results for the development of the activities of the new project as the company with the support of business consultants from the U.S. market where they worked. Be seen by a new profitable business for the company and where the domestic market (Brazil) has information and knowledge about the business (F & I), the group Carbel sees asa great way to increase revenue with the new service.