Relacionamentos colaborativos e impactos sobre o desempenho competitivo em empresas de médio e grande portes do Brasil

Abstract

This study aimed to describe the nature of the relationship between the constructs collaboration in the supply chain and competitive performance. The construct collaboration was measured considering the collaborative relationships with suppliers and customers, analyzing aspects of relationship and practices with these partners. Performance was measured under the financial and customer/market perspectives. In order to rcaeh the defined objective, this research treated secondary data drawn from a sample of 368 medium and large Brazilian companies, trom industry and services, located in different states. Hypotheses were tested for association and ellects between the constructs of the nomothetic research model, and univariate and multivariate statistics were been used in these tests. Through the testing of the proposed nomothetic model and structural equation modeling, it was possible to identify the existence of positive and statistically signiticant associations between the constructs investigated. The construct collaboration was confirmed as a predictor of the competitive performance construct, and the construct information systems and technology as a moderator in the relationship between collaboration and performance. These results reveal important issues from the perspective of business practice, to reinforce the importance of developing collaborative relationships in the supply chain; and in the academic perspective, providing empirical evidence for the collaboration theme and opening lines of research in this area.