Corpos pós-humanos e com deficiência em ambientes digitais: abordagens transversais a partir da hashtag #somostodosparalímpicos

Abstract

The campaign #somostodosparalímpicos, created by Vogue Brasil magazine, was the starting point of this analyses of the sociopolitical dynamics of the body and representations of the body with disabilities in common sense and in digital social networks. The methodology was based on an ethnographic inspiration approach for qualitative analysis, aiming to understand the sociopolitical relations of the representation of bodies and the representation of people with disabilities in the messages articulated by the hashtag of the campaign. The articulations between the visibility of the defi ciency and the symbiotic relationship between man and machine in social media in the context of the Paralympic Games were analyzed. If, on the one hand, the campaign guaranteed an increase in the sale of tickets for the Paralympics, on the other hand, it minimized the representation of people with disabilities by replacing the parathletes by actors and by hybridizing their bodies with others supposedly more beautiful.