Plano de negócios para estudo de viabilidade de implantação de um restaurante português na cidade de Lagoa Santa-MG

Abstract

The Business Plan is an integral part of the learning process activities in the Specialization Course in Strategic Management, coordinated by the Federal University of Minas Gerais. This work had as Main Objective the analysis of economic and market viability, through a business plan, for the opening of a typical Portuguese restaurant, which will offer typical Portuguese food. As secondary objectives, the consumer market and the sector's competition were analyzed. Such analysis was fundamental for the elaboration of the secondary objectives reached here, that is, the elaboration of the business plan composed by a marketing plan, a financial plan and, still, the analysis of the economic-financial viability of the business. Since the business plan is the document that describes the business and contains the information necessary to assess the feasibility of implementing the project, in this study, it was. It was carefully elaborated to cover all the recommended structure for its elaboration, and allowed to identify the viability of the business before the consumer market, competitors, the financial return and the estimated projection to achieve the objectives proposed here. To this end, there was a thorough literature review about the theoretical concepts of entrepreneurship and business plan, and these concepts were studied and used for the preparation of this work. In addition to analyzing the demand and the profile of consumers, a quantitative survey was carried out by applying questionnaires to 230 individuals in the city of Lagoa Santa - MG.