Necessary and sufficient factors for stadium attendance of the Minas Gerais state championship between 2015 and 2018
Carregando...
Data
Autor(es)
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Minas Gerais
Descrição
Tipo
Artigo de evento
Título alternativo
Primeiro orientador
Membros da banca
Resumo
Recent studies in the Marketing area have sought to identify the motivations of fans to attend stadiums and
support their favorite football teams (Fagundes et al., 2013; Gasparetto et al., 2018). Some papers and thesis
describe the structure of Brazilian football consisting of four main divisions of the national championship
organized by the Brazilian Football Confederation (CBF) and other state professional championships, 27
just like the number of states in the country and each organized by their respective football federation.
A recent study showed that there are more than 28 thousand professional soccer players registered in Brazil,
with the vast majority (82.4%) receiving monthly salaries close to the national minimum wage (CBF, 2019).
This great mass of athletes acts, mainly, in the state championships which, although they are not more
prestigious as in the past, still work as showcases for foreign markets, just like the negotiation of striker
Gabriel Martinelli who worked in a state championship and was negotiated directly with Arsenal12.
Although they are fundamental to the working ecosystem of Brazilian football, a portion of the Brazilian
sports press calls for a significant change in the format of these tournaments:
"I do not defend the end of the States, but their total reformulation"13
“The state championships as we know them ended today”14
An important metric to guide a change in the format of competitions is to understand what reasons are
necessary to attract the public to the stadiums to follow a match of these levels. The purpose of this work
was to analyze 291 matches of the first division of the championship of the state of Minas Gerais to point
out necessary and sufficient factors for the presence of the public in the stadiums between 2015 and 2018.
Abstract
Assunto
Comportamento do consumidor, Futebol, Futebol - Torcedores, Marketing
Palavras-chave
Football, Brazilian state championships, Brazilian football, Consumer behavior, Coincidence analysis
Citação
Departamento
Curso
Endereço externo
https://amec.hse.ru/mirror/pubs/share/484376011.pdf