Corrida de rua no país do futebol

Abstract

In the 1970s began the historical construction of the jogging in Brazil, with the senses, shapes and current proportions. Although several factors have contributed to the situation, the name and ideas of the Kenneth Cooper would be strongly associated with social memory of the spread of this habit in Brazil. The purpose of this article is to analyze this history. Instead of confining the explanations of this process to the actions and ideas of Cooper, the general purpose is to insert it into the social and cultural context more general of the Age. Changes in the occupational structure, new perceptions triggered by rapid urbanization, government policies for sports, opportunities for dissemination of new methods of physical training for media coverage of Brazilian football team, and new medical paradigms, can be identified as more general social and cultural causes of this historical process.