Desastre de Mariana e campanha institucional da Samarco: uma análise discursiva

Abstract

The “Mariana Dam Disaster” in November 2015 caused several environmental, social, and material damages, which are still in course. Based on an interdisciplinary approach, this work presents a discursive analysis of the institutional campaign carried out by the mining company Samarco, months after this disaster, entitled “É sempre bom olhar para todos os lados” (It is always good to look at all sides). The campaign comprised videos and graphs presenting testimonies of people who were affected and Samarco employees, containing reports on the positive aspects of the company’s performance in the region affected. In this research, we focus on the videos that present the testimonies of the people affected, analyzing them from the perspective of the Discourse Analysis Model, considering the context of ore-dependence present in this region.