Digital food environment of a brazilian metropolis: food availability and marketing strategies used by delivery apps

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dc.creatorPaula Martins Horta
dc.creatorJuliana de Paula Matos Souza
dc.creatorLuana Lara Rocha
dc.creatorLarissa Loures Mendes
dc.date.accessioned2024-03-22T20:04:18Z
dc.date.accessioned2025-09-08T23:40:48Z
dc.date.available2024-03-22T20:04:18Z
dc.date.issued2020-09-09
dc.format.mimetypepdf
dc.identifier.doi10.1017/S1368980020003171
dc.identifier.issn1475-2727
dc.identifier.urihttps://hdl.handle.net/1843/66426
dc.languageeng
dc.publisherUniversidade Federal de Minas Gerais
dc.relation.ispartofPublic Health Nutrition
dc.rightsAcesso Aberto
dc.subjectAcesso a Alimentos Saudáveis
dc.subjectPublicidade Direta ao Consumidor
dc.subjectComportamento Alimentar
dc.subjectAlimento Processado
dc.subjectAlimentação no Contexto Urbano
dc.titleDigital food environment of a brazilian metropolis: food availability and marketing strategies used by delivery apps
dc.typeArtigo de periódico
local.citation.epage548
local.citation.issue3
local.citation.spage544
local.citation.volume24
local.description.resumoFood delivery apps represent an important and emerging dimension of the digital food environment. This study aimed to examine food availability and the use of marketing strategies by two food delivery apps in a Brazilian metropolis. An exploratory study was conducted in the city of Belo Horizonte, Minas Gerais. Food groups were identified and the use of price discounts and photos by the apps was observed. Eighteen neighbourhoods and the ten best rated restaurants in each app. Three hundred sixty-two commercial food establishments. The proportion of ultra-processed beverages on offer in the apps (78·45 %) was much higher in comparison with water (48·89 %), natural juices or smoothies (27·07 %). Ultra-processed ready-to-eat meals represented almost 70 % of the food offered in the establishments’ menus, while traditional meals and vegetables represented just over 30 % of the offering. Ice cream, candies and salty packaged snacks were nine times more frequently presented than fruits. The use of photos and price discounts prevailed predominantly among ultra-processed beverages, sandwiches and ice cream, candies and salty packaged snacks. These marketing strategies were least used for promoting fruits and vegetables. Restaurants registered on food delivery apps offered a significant amount of ultra-processed foods with price discounts and photos in comparison with unprocessed and minimally processed foods.
local.publisher.countryBrasil
local.publisher.departmentENF - DEPARTAMENTO DE NUTRIÇÃO
local.publisher.initialsUFMG
local.url.externahttps://www.cambridge.org/core/journals/public-health-nutrition/article/digital-food-environment-of-a-brazilian-metropolis-food-availability-and-marketing-strategies-used-by-delivery-apps/077D962691189D96FC6772E5CBE086D8

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