Apontamentos críticos dos modelos de Relações Públicas excelentes no maior desastre ambiental do Brasil

Abstract

The present article aims to critically reflect about the ideal hegemonic normative models of Public Relations, the symmetric double-handed model proposed by Grunig and Hunt (1984), observing how the theory of excelence in public relations can be used to legitimize actions and communication by companies, obliterating persuasive forces, assymmetries and coercion that are part of their practices. The case of the largest environmental disaster in Brazil will be used as an empirical object, the rupture of one of the tailings dams (Fundão) of Samarco Mineração S.A., occurred on November 5, 2015, in Mariana, state of Minas Gerais. This event affected an enormous region on riverside of Rio Doce, causing personal, social, environmental and economic impacts, evidencing fundamental issues to the practice of Public Relations and communication in contemporary organizational context.