Análise econômica e ambiental do uso de carros elétricos e híbridos sob a perspectiva do consumidor

Abstract

With the growing environmental concerns experienced worldwide, the pursuit of sustainable practices has become increasingly significant, requiring the automotive market to adapt to this new sustainable model. This study presents an analysis of the economic and environmental feasibility of acquiring electric and hybrid cars in both the Brazilian and global automotive contexts, with a particular focus on consumer perspectives regarding these vehicles. Key aspects such as financial capacity, purchasing power, and vehicle pricing in Brazil and abroad are addressed, providing a comparative view of both markets and highlighting the risks involved in acquiring these vehicles in the Brazilian context. The research also considers the infrastructure conditions of the regions analyzed, which reveal whether such models are truly efficient and necessary. Ultimately, this work seeks to determine whether the acquisition of electric and hybrid cars is genuinely viable and to identify the main reasons behind the significant growth in sales of these vehicles in Brazil.