Proposta de implantação de um planejamento estratégico em uma organização privada de ensino superior

Abstract

Once a company's objectives are entrenched, managers rely on the help of strategic planning to achieve them, since this tool makes it possible to define the best direction to pursue. This study proposes the implementation of strategic planning in a higher education institution to answer the following question: how can strategic planning contribute to the management of a higher education organization? To answer the question, based on the descriptive research carried out and on the case study designed to describe, diagnose, and apply the theoretical concepts presented in the study, through a qualitative approach. Therefore, this study comprises declares, according to the company's context, its strengths, and weaknesses, along with the opportunities and threats in the external environment, identifying the feasibility of maximizing strengths and mitigating weaknesses. After identifying the company's objectives, strategies to achieve them were determined, elucidating an action plan for each strategy presented.