O impacto da internet na elaboração da estratégia empresarial

Abstract

This monograph will present the positive and negative impacts that the Internet has brought to the business and how it influenced the development of business strategy. Through the review, it will be reported as web tools, especially social networks, can be used beneficially by organizations in order to promote them and to avoid financial losses arising from this virtual environment. Through the analysis performed, it was concluded that, although it is a decision that should be thoroughly evaluated by the managers, it is essential for companies attendthe internet channel is working actively or just tracking the movement of Internet users.