Pesquisa histórica em administração: a (re)construção identitária da Galeria do Ouvidor em Belo Horizonte (MG)

Abstract

Recently, the history has occupied an important role in the area of Business Administration, especially in the field of Organizational Studies. In this sense, the purpose of this study is to analyze, through historical research, the (re)construction of identity of the Gallery of Ouvidor, which was one of the first commercial centers built in Belo Horizonte and that currently still stands out among the main galleries of city. Through documentary research and discourse analysis of thematic narratives of actors that working on Gallery of Ouvidor, this study aimed to expand the understanding of the organization’s identity since its construction. The results show that the history of this space is divided in several commercial phases, in distinct identities. Identities these that are linked to goods traded in the gallery, which are bonded to the history of the city of Belo Horizonte. However, in spite of new customers and products have appeared in the different identities of the gallery, remain vestiges of previous phases. Thereby, the Gallery of Ouvidor can be understood, then, as a mirror of the state capital