Um Brasil na tv: efeitos de campanha nas eleiçoes presidenciais brasileiras (1989 - 2010)

Abstract

A reection on Presidential campaigns in Brazil, its features, contents, rules and their eects on voting. It seeks to contribute to the understanding of these processes, organizing information,data, analysis and current concepts in Political Science applied to Political Communications, thus oering an authoral perspective for integrating those informational elements. The main objective is to show not only that campaigns matter but to measure how much it matters under which context and tone. And also to assess the relative weightin those cases, the messages issued by relevant actors as candidates, political elites and the media, impact on the opinion trends and the eectiveness of the popular vote.