Informação, fluxos e filmes: as redes sociais e a distribuição do cinema brasileiro

Abstract

Globalization intensified the American cinema major distribution companies hegemony into a point where they interfere at practically every local market in the world, including Brazil. Brazilian cinema industry has produced a lot of movies lately, but they get stuck without any distribution. Thus, Brazilian films distribution faces two problems: the concentration of a few movie theaters in few big cities and the domination of Hollywood films on these theaters. This research identifies, describes and analyses two alternative models for the distribution of Brazilian films the company MovieMobz and the project Programadora Brazil-, seeing them as socialnetworks. The goal of the research is to understand the potential of these two initiatives of increasing the access to Brazilian cinema. In the globalized context, there is an emphasis on the social networks, as they materialize, improve and democratize the information in the form of flows shared among social subjects, be it in the way of movies, messages or songs. A new configuration of the social networks can induce a transformation in the film distribution scenario. They are the theory andthe methodology behind this work. This modification on social networks can be observed in the research objects here analyzed since they change the choice dynamic, giving the audience more power over what to see. These initiatives demonstrate they are capable of increasing the access to Brazilian films, but they are not enough to alter the problematic context in which the Brazilian cinemas distribution is in. For that, a joint effort from cinema professionals, audience and public policies for culture isnecessary.